Rob Master is Unilever’s Vice President of Media, in North America, Latin America and Europe. He is responsible for overseeing media strategy and investment, and crafting integrated communications plans for all brands across these regions. Prior to this position, Rob served as Unilever’s Vice President Media, North America. In that role he focused on communications innovation, shifting media planning and strategy to the beginning of the product development pipeline, and propelling Unilever to the forefront of digital innovation and branded entertainment.
Under Rob’s leadership, Unilever was recognized by Advertising Age as Digital Marketer of the Year, Media Post Media Client of the Year and one of Fast Company’s Most Innovative Marketers. Rob joined Unilever in 2002 as a brand marketer, managing a number of the company’s iconic brands including Dove and Axe, and driving award-winning branding campaigns around the Dove Campaign for Real Beauty and The Axe Effect. Prior to joining Unilever, Rob worked in brand marketing for PepsiCo’s Taco Bell and for various communication agencies; he also led marketing for Internet start-up eHobbies, an online retailer. He holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis.
- Advertising Age | 11/10/2014 Will Unilever's Higher Online Standards Jeopardize Industry Effort?
- POPSOP | 10/27/2010 Rob Master, North American Media Director, Unilever—on the company’s digital advertising strategy
- MIT Technology Review | 10/22/2010 When Advertising Becomes the Show: Q&A with Unilever's Rob Master