Strategy

True Partners

Metamorphic Ventures invests in start up and early stage technology companies in digital media and digital commerce. The Metamorphic team has hands-on operating experience, from start up to exit, with both private and public companies. We see our role as true partners and advisors to help an entrepreneur to succeed. We have all personally experienced the ups and downs of building new businesses. Our only aim is to help you succeed. If you really want to know what we are all about, please go to The Code.

The People

Our entrepreneurs have typically been involved with technology start ups before, experiencing both successes and failures. A hunger for success and the experience to back it up should be the highest priority of each member of the team. The team must be cohesive with members having complete trust in each other and be able to endure the rollercoaster ride of a venture backed start up together.

Adaptability

We believe the greatest asset of entrepreneurs is their enthusiasm and ability to adapt to changing conditions. This enthusiasm typically springs from a vision into the future and an opportunity that can be seized. But as the novelist William Gibson once said "the future is already here. It's just not very evenly distributed" and rest assured, others are working on the same vision. So the entrepreneur must be willing to take the extreme risk of not only being wrong, but also being beaten by the competition and then changing to adapt, all in front of the eyes of the world. Creating something where there was nothing is an incredible feat, yet only the starting line of a venture - building and monetizing equity value for employees, shareholders and founders is the true measure of success.

Capital Efficiency

We focus on funding capital efficient businesses that can create a viable product and prove out the market on a limited amount of capital - $1 million or so that should last about a year – before seeking out large institutional capital raises in order to scale the business. This means our entrepreneurs are used to taking a frugal approach in the early days of their evolution and getting a lot out of a little. Every start up will experience many twists and turns in their development, but by keeping burn rates low, it is much easier to fund you through those periodic downdrafts.

The Technology

Metamorphic tends to focus on technology solutions that leverage a product strategy into a distinct competitive advantage and that is sustainable and scalable for the anticipated life cycle of the venture. The market must be readily identifiable, large and have excellent growth potential. The technology is often solving a current market need in a convergent or novel manner. Frequently the competitive advantage is achieved by providing higher value at lower costs compared to existing competitors, or by applying proven industry expertise in a new manner and/or to a new market by leveraging intellectual property. The team should have a clear plan of how the technology will be developed, productized and marketed over time, capitalizing on advantages and complexities at the expense of the competition.

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