Kirthi Kalyanam, PH.D.


Santa Clara University

Dr. Kalyanam is the J.C. Penney Research Professor, Director of the Retail Management Institute at the Leavey School of Business at Santa Clara University and board member at He has also served as Faculty Director of the Executive MBA program, a visiting Professor at the Graduate School of Business at Stanford University, and in the Stanford Executive MMP program. He was also Senior Vice President and Chief Marketing Officer of SpinCircuit Inc, a provider of supply chain integration services to the electronics industry.

Kirthi received his Ph.D. in business administration from the Krannert School of Management, Purdue University. Areas of expertise include Retailing, Internet & Multi Channel Marketing, eCommerce, Online Marketing and Database Marketing. Dr. Kalyanam recent publications include “The Perfect Message at the Perfect Moment” and “When is the New What” in the Harvard Business Review, “From Volume to Value” in the California Management Review. He is a co-author of the book Internet Marketing & eCommerce published by Thomson. His academic publications have appeared as lead articles in Marketing Science, The Journal of Marketing Research, Marketing Letters, Journal of the Academy of Marketing Science, Journal of Retailing and the Journal of Interactive Marketing. His research paper published in The Journal of Marketing Research on market potential estimation was selected as a finalist for the American Marketing Association’s Paul E. Green Award for impact on the practice of marketing. Dr. Kalyanam teaches in the undergraduate, graduate and executive programs He has received the Deans award for Outstanding Innovation in Teaching Pedagogy and has been recognized as one of the top rated teaching faculty on multiple occasions. Dr. Kalyanam is a dynamic speaker. He leads executive seminars on Internet Disruption, the Amazon and Wal-Mart Effect in Retailing and has trained executives from over 10 countries. His clients have included ABN-AMRO, ABP, APG (Netherlands), Acuson, Army and Air force Exchange Service (AAFES), The American Video Duplicators Association, BI (Norway), Barco (Belgium), Carrefour (France), Cisco Systems (San Jose), CSM (Netherlands), Daehan Oil Corporation (S. Korea), Wipro Enabler (Portugal), Gap, Google, Harvard Business Review Latin America, Hewlett Packard, Infotech (Mexico), IBM, IMD (Switzerland), Monash University (Australia),, Indian School of Business, Siemens, Wipro (India), Thai Management Association, Tias-Nimbas Business School (Netherlands) & Trimble Navigation. He has co-produced the Internet Retailing Bootcamps with and has served as an advisor to the State of Retailing Online (SORO) research study and has chaired the Thinktank.Dr. Kalyanam advises early stage startups. He has advised or consulted for Comscore Networks, Propel Corporation, Xambala, Kiwi Networks, Symphoniq Corp, Boorah, CoffeeTable. He serves as a board advisor and consultant to the Commander of AAFES, a $9B retailer ranking #36 in the Top 100 Retailers and as an Advisor to Google’s Retail Direct Sales Organization.Dr. Kalyanam’s has provided expert testimony in several major cases in the domain of Internet Marketing, Retailing and Database Marketing. His work has included evaluating business models, market research, damage assessment using transaction databases and testimony on industry best practices. His clients have included the California Attorney General.

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