Branding Brand / GNC
Jeff has been one of the visionary leaders of the intersection of marketing and commerce, with a focus on e-commerce and multi-channel strategies. Jeff is currently EVP, Chief Marketing Officer & e-Commerce at GNC, the global leader in wellness and sports nutrition with 8,000 stores in over 50 countries. Prior to that, Jeff spent 11 years at Dick’s Sporting Goods and was EVP, Chief Marketing Officer & Chief e-Commerce Officer among other positions as varied as SVP – Strategic Planning and VP – Finance. Jeff joined Dick’s when it was a privately held, regional player and left it as a public, $5 billion national brand. Prior to Dick’s, Jeff spent 11 years at Alcoa, working in finance and treasury roles in Pittsburgh and Lausanne, Switzerland, including Assistant Treasurer – Global Banking & Corporate Finance and Director – Investor Relations.
Jeff attended Northwestern University for his undergrad work and received an MBA in Finance with highest honors from Duquesne University. He has taught as an Adjunct Professor in the MBA program at Duquesne. He currently serves on the Board of Advisors of Branding Brand, a leading mobile commerce company and as a Senior Advisor to Consigliere Brand Capital. Previously, Jeff has been on the board of the Pittsburgh Penguins foundation, the Pittsburgh Marathon and the Carnegie Museum in Pittsburgh.